Every Business Is Different…
Every situation is unique. Whether its understanding and responding to changing consumer behaviour, mitigating market conditions, defending against competitive threats or entering DTC markets, the challenge may be unique, but the commercial drivers remain rooted in human behaviour. Understanding why people act the way they do, is the start of a journey to developing products and services that consumers willingly choose first time, every time. Developing the infrastructure, confidence, capability and customer focus to excel in execution is usually the bigger part of any client challenge.
With over 20 years working with businesses of all sizes, and a deep interest in behavioural and motivational science I have built up a wealth of knowledge, tools and insight that allows me to share best practise, suggest proven process enhancements and recommend impactful adjustments that really do make business better.
Core Components
Strategy & PLANNING
~ What you do!
We work with you to clarify your commercial purpose, define profitable strategies, build tangible action plans and focus resources on the things that drive commercial results.
Using proven frameworks, our focus is on your business and your success, whatever that looks like. Whether its positioning for growth or planning an exit, its your goals that count.
engage & empower
~ How you do it!
Employee engagement is the difference that make a difference. Engagement manifests in sales performance, customer satisfaction and retention, staff turnover, and many other areas of a business. Because of this, it has become much more than just a project implementation consideration…
We have developed a proprietary employee engagement platform that provides evidence based anonymised feedback by employee, team or business. This allows honest and actionable insight that improves business performance and workplace culture.
customer profitability
~ making more money!
Understanding your customers on both a rational and emotional level allows businesses to build brands that embody a trusted friend in the category.
By focussing on the 5 drivers of brand preference, we are able to apply the levers that drive brand choice and ultimately impact sales.