THINK BUSINESS… THINK SEVEN

Our Services

Every Business is Different…

Every situation is unique.  But, at the end of the value chain, a person is making to decision to buy or not to… which is why our work is curated around the context and underpinned with behavioural & motivational science.

Our Guiding Principles - The Human Mind

We start with understanding the human behaviours affecting your commercial performance to help us identify which are the best levers to affect short-, medium- and long-term improvements in volume, revenue and profit. 

RATIONAL

  • The right price that perfectly matches consumers perceptions pf the product or service - not to high for what is on offer, and not too low to appear unbelievably cheap.

  • A measure of the availability of the product or service - either through retail or other channels.

  • The relationship between the weight of media investment, in total and by channel, and sales performance.

  • The impact that promotional programmes have on both short- and long-term sales.

EMOTIONAL

  • The strength of consumer affinity with a brand when compared to the available alternatives.The strength of consumer affinity with a brand when compared to the available alternatives.

  • The measure of the way in which consumers rate the ‘value’ of a productor service compared to the competition.

  • Measuring the difference in conversion rates from awareness through trial, conversion and loyalty.

  • The relationship between the measure if consumers Effective Net Preference for your product or service and its resultant share of their category purchases.

Core Skills

STRATEGY & PLANNING

~ What you do!

We work with you to clarify your commercial purpose, define profitable strategies, build tangible action plans and focus resources on the things that drive commercial results.

Using proven frameworks, our focus is on your business and your success, whatever that looks like.  Whether its positioning for growth or planning an exit, its your goals that count.

ENGAGE & EMPOWER

~ How you do it!

Employee engagement is the difference that make a difference.  Engagement manifests in sales performance, customer satisfaction and retention, staff turnover, and many other areas of a business.  Because of this, it has become much more than just a project implementation consideration…

We have developed a proprietary employee engagement platform that provides evidence based anonymised feedback by employee, team or business.  This allows honest and actionable insight that improves business performance and workplace culture.

CUSTOMER PROFITABILITY

~ Making more money!

Understanding your customers on both a rational and emotional level allows businesses to build brands that embody a trusted friend in the category.

By focussing on the 5 drivers of brand preference, we are able to apply the levers that drive brand choice and ultimately impact sales.

How We Work

1. We Listen Carefully

Isolate what really matters and tune out the day-to-day noise. By staying out of the trenches, we help you to realize how & where to find your standout difference and more importantly, how to monetize it!

2. We Analyse Thoughtfully

It’s only really the end customers perspective that counts.  What are they asking for? Does it match your offer? Can you profitably deliver it? Then… what's next? Planning for the future?

3. We Understand Fully

Business processes, commercial constraints, staff impacts, cost of business, etc. Its all important and it all has to be factored in if we are to be successful.

4. We Strategize Collaboratively

Focusing on your desired & realistic goals based on your current & future capabilities.  We do this hand in hand with you, your finance teams / accountants, shareholders and management team because it's your business and your dreams that we want to deliver.

5. We Deliver The Difference

Step by step delivery of a project plan. Stage gates, timelines, key deliverables, etc.  Setting a goal, establishing a delivery path & communicating throughout to eliminate any surprises and keep everyone focused on the finish line - whatever that may be… 

6. We Monitor The Result

Key performance indicators & measurable tangible results allows  meaningful analysis for future planning.  Only in setting clear objective targets can we really know what works, but we also find when everyone is busy and pulled this way and that what gets measured gets done.

7. We Evolve With You

As our understanding of your business develops, and as strategies implemented come to fruition, we offer ongoing support & advisory services designed with long lasting partnerships in mind.