BUSINESS GROWTH & TRANSFORMATION SPECIALIST
Making Business
Better
Would you like to attract more profitable customers, to improve your cash flow, and to reduce your stress?
Then, lets talk!
I am a seasoned strategy consultant, board adviser and fractional CMO, working both independently and in partnership with larger consultancy groups.
For more than 13 years, I have worked with ambitious business leaders to uncover opportunities and develop propositions that connect meaningfully and profitably with their chosen customer groups.
I am collaborative and pragmatic; known for my human centered approach. There is nothing I love more than the opportunity to roll my sleeves up and support teams to deliver profitable growth, embed change and develop capability, because that is how we bring strategy to life and deliver results for your business.
Core services
Every business is different, so every project is tailor made. These solutions provide a framework for exploration and planning...
Purpose, fit & performance
Amplifying your brand values, to deliver a competitive advantage that delivers additional revenue and gains
in market share.
Customer strategies
Understanding your customers like a ‘best friend’ would;
this means you can optimize your offer and attract more profitable business while cutting costs elsewhere.
Aligning & engaging teams
Identifying and addressing any internal obstacles affecting external results; clearing the road for growth.
Managing price, promotions
& profit
Unleashing the power of price, to drive volume
sales and grow profits.
Fractional CCO / CMO
support
Building confidence and capability inside your organisation while hitting commercial goals and
delivering growth.
Marketing effectiveness
& culture
Implementing the right tools, processes and people management strategies helps to build long term
profitable growth, and delivers significant ROI gains for your business.
My clients include…
What my clients say…
Why work with me?
I GET RESULTS…
I start by listening, then together we build customer-focused programs that positively enhance the experience of buying from or working with you. I like to work together with your teams, because when change comes from within, it has the greatest impact.
I SHOW YOU HOW…
My goal is always that one day you won’t need me. I achieve this through sharing best practice, providing hands on support, and encouraging continuous personal and professional development.
I LEARN FROM THE BEST…
I like what I do, and I like to read about and learn from other people doing similar things. I always aim to bring a growth mindset, to live curiously, and to understand more about what makes people tick, because that’s what drives results.
Some recent projects…
Growth planning
Defining an actionable 5 year strategy and empowering the team to deliver their piece in the overall plan changed the game for one client. This project put a retail services client on the path toward achieving aggressive growth, despite challenging economic conditions and a very competitive landscape.
Empowering & engaging…
When asked by a client to undertake an employee engagement project, not even I realised the tremendous impact that a few small changes could make on their business. For this project, I developed my own employee engagement toolkit. This proven system can now be implemented very cost effectively for other businesses.
Working smarter…
Re defining multi national, multi brand, multi channel marketing for an e-commerce client; leading to significant improvements in ROI.
This supported business growth and streamlined marketing operations, cutting cost while also growing sales.
Innovating…
Turning our thinking upside down allowed us to challenge the assumptions around how a service business delivers for its clients, including how man hours are used and how downtime can be minimized. This reduced unprofitable hours and generated a new revenue stream.
